Demonstrating Value

I read a sales article this morning by Dave Cooke, the “Sales Cooke,” the gist of which was that customers do not leave over price. It’s all about value.

This got me to thinking about the value of the job seeker. When a job seeker develops and presents a resume, is it all about him — his history, his credentials, his skills, his accomplishments? Or does it focus on the needs of the prospective employer? The only reason that employer will care about you as a job candidate is if you will help the company / organization be more successful.

Job seekers have to prove that — first, in the resume and then, in the interview. That’s the bottom line.


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