I read a sales article this morning by Dave Cooke, the “Sales Cooke,” http://www.salescooke.com/ the gist of which was that customers do not leave over price. It’s all about value.
This got me to thinking about the value of the job seeker. When a job seeker develops and presents a resume, is it all about him — his history, his credentials, his skills, his accomplishments? Or does it focus on the needs of the prospective employer? The only reason that employer will care about you as a job candidate is if you will help the company / organization be more successful.
Job seekers have to prove that — first, in the resume and then, in the interview. That’s the bottom line.